We are a consulting
boutique focused on
overcoming business
crises, performance
improvement, and
strategy.

We are a
consulting boutique
focused on
overcoming
business crises, 
performance
improvement,
and strategy.

Our Manifest

Triunfae is a high-performance
consulting boutique that
specializes in overcoming
business crisis.

WE INTEGRATE PERFORMANCE

We take on executive roles within our clients' businesses, in operational and financial areas, providing commercial and strategic leadership.

WE ARE NOT ARBITRARY

At the beginning of the project, we establish management and cash committees with the participation of the client's partners and execute the defined strategies.

WE PRIORITIZE TRANSPARENCY

We foster close relationships with clients, suppliers, financial institutions, and employees, aiming to create an unified and consistent narrative aligned with what is being implemented.

WE ARE IMPARTIAL

Our commitment is always to seek the best decisions, aiming for the full recovery of the company. We understand that the project's success benefits all stakeholders, including the turnaround consulting firm itself.

WE ARE MISSION-DRIVEN

Our mission is to help companies overcome their crisis and strategically reposition them in the market, with ethics, humility, resilience, and respect for people.

Nossa atuação vai muito além do reperfilamento da dívida e do financiamento do capital de giro. Nos envolvemos profundamente com o negócio da empresa em crise, nos relacionando com colaboradores, clientes, fornecedores e sócios. Logo de início, instituímos os Comitês de Gestão e Caixa e assumimos a liderança financeira e operacional de maneira a assegurar a performance e sobrevivência da empresa. Com o caixa e a operação estabilizados, redirecionamos a estratégia e o time comercial, promovendo a transformação da gestão e do negócio. 

Our work goes far beyond debt restructuring and working capital financing. We deeply engage with distressed company´s business, stablishing relationships with employees, clients, suppliers, and partners. Right from the start, we set up Management and Cash Committees, taking on financial and operational leadership to ensure the company’s performance and survival. Once the cash flow and operations are stabilized, we redirect the strategy and sales team, driving management and business transformation.

We have extensive experience with the insolvency proceedings provided by Brazilian legislation. If the project requires any of these tools, we will know what, when, and how to apply them in conjunction with the case’s legal advisors.

We have a wide network of financial agents with an appetite for financing projects under our guidance. We are qualified to secure funding that meets segment and timing needs of each client, both in short-term trade credit operations and more structured ones, such as DIP Financing.

For cases of substitute (or expropriatory) judicial intervention, where the shareholder(s) is removed due to fraud, reckless management, or shareholder conflicts, we assume court-appointed management of the companies, providing assistance to judges and bankruptcy trustees.

For partial judicial intervention, we work together with the shareholders, establishing a shared management model (co-management).

As for the supervisory approach, we provide watchdog services, meaning the monitoring of financial transactions and activities of companies in crisis.

Our scope of work is not limited to insolvent companies alone. We also provide solutions for healthy businesses with the potential to reach another level of revenue and profitability.

We work with the Lean Six Sigma methodology, focused on cost reduction, product and process optimization, and customer satisfaction. Our team includes professionals certified as Master Black Belts, the highest level of expertise and knowledge in this methodology.

For solvent companies that are highly leveraged and have short-term concentrated debt, requiring adjustments in capital structure and rescheduling, we perform workouts – out-of-court restructurings.

It is not uncommon for turnaround processes to involve divestments and result in a change of control of the restructured company. We have expertise in valuations and M&A transactions of distressed assets – both asset and share deals – within and outside insolvency proceedings (business reorganization, pre-pack, and liquidation).

In special situations, the pricing of the target asset is a crucial factor in making investment decisions and achieving success. To accomplish this, it requires informational expertise and strategic analysis that provide elements for risk assessment and liquidity outlook. We provide advisory services to NPL (Non-Performing Loans) and special situation funds, assisting in the origination, pricing, and execution of investments in this asset class.

For companies going through periods of instability, adopting a set of practices to mitigate threats becomes imperative.

The GRC tripod constitutes a set of control mechanisms that provide support to the business:

Governance: we establish the board or administration committee and define the 3W of the decision-making process: Who, What, and When. If necessary, we take a seat on the company’s board. Risk: We analyze potential threats to the achievement of business objectives. Compliance: We implement internal surveillance procedures to ensure that the company is operating in accordance with the rules.

Impact generated by GRC:

Transparency towards stakeholders and the market strategic, tactical, and operational alignment; Redefinition of “Mission, Vision, and Values”; Establishment of guidelines and responsibilities in Asset Management; Definition and monitoring of Key Performance Indicators (KPIs).

Valuation of startups, investor acquisition, execution of investment transactions (loan or M&A), and investor exit (repayment or sale).

SERVICES

Our combined experience of over 65 years in management and business restructuring enables us to offer a comprehensive range of services that are in demand both during economic upturns and downturns.

PARTNERS

All turnaround projects conducted by Triunfae involve the joint and systematic efforts of our three partners. This way, we incorporate the three key areas for corporate recovery and transformation: strategic-commercial, financial, and operational.

ANDRÉ ROCHA

Founding Partner

Mr. Rocha is a specialist and strategist in turnaround management, corporate restructuring, and innovation, with a remarkable track record of over 20 years of professional experience and successful involvement in more than 70 cases of this nature. A recognized expert in business reorganization projects across several industries.

Prior to that, Mr. Rocha has held leading positions in national and multinational companies, including ABB, 3M, Cargill, Fischer, and Vale, with a proven track record of achievements in sales, supply chain, finance, and consulting activities. He is the founding partner of Triunfae, a leading consulting boutique specializing in turnaround management, corporate restructuring, and innovation. Founder of NEPAT (Education and Research Center for Tax Liability Management and Restructuring). Co-founder and Vice President of the Brazilian Institute of Asset Recovery (IBRA) as well as a professor and former International Academic Coordinator of IBAJUD (Brazilian Institute of Insolvency). Mr. Rocha is the creator and coordinator of the G8 Latin Euromerican and G9 Lusophone Community Insolvency and Restructuring Programs, which were supported by UNCITRAL and Insol International. He is a member of the Agribusiness Committee of TMA Brazil, the Instituto Iberoamericano de Derecho Concursal (IIDC) and the American Bankruptcy Institute (ABI). Mr. Rocha specialized in Corporate Business Reorganization and Liquidation from PUC-SP/Cogeae, Corporate Judicial Recovery from Insper; attended the Bankruptcy Program at California Western School of Law, San Diego, USA; World Bank consultant, professor, speaker, and organizer of numerous postgraduate courses and conferences in the field of restructuring and insolvency. Mr. Rocha holds a bachelor’s degree and a MBA in Business Administration, and a master’s degree in business law at Fundação Getulio Vargas (FGV Law-SP).

Prior to that, Mr. Rocha has held leading positions in national and multinational companies, including ABB, 3M, Cargill, Fischer, and Vale, with a proven track record of achievements in sales, supply chain, finance, and consulting activities. He is the founding partner of Triunfae, a leading consulting boutique specializing in turnaround management, corporate restructuring, and innovation. Founder of NEPAT (Education and Research Center for Tax Liability Management and Restructuring). Co-founder and Vice President of the Brazilian Institute of Asset Recovery (IBRA) as well as a professor and former International Academic Coordinator of IBAJUD (Brazilian Institute of Insolvency). Mr. Rocha is the creator and coordinator of the G8 Latin Euromerican and G9 Lusophone Community Insolvency and Restructuring Programs, which were supported by UNCITRAL and Insol International. He is a member of the Agribusiness Committee of TMA Brazil, the Instituto Iberoamericano de Derecho Concursal (IIDC) and the American Bankruptcy Institute (ABI). Mr. Rocha specialized in Corporate Business Reorganization and Liquidation from PUC-SP/Cogeae, Corporate Judicial Recovery from Insper; attended the Bankruptcy Program at California Western School of Law, San Diego, USA; World Bank consultant, professor, speaker, and organizer of numerous postgraduate courses and conferences in the field of restructuring and insolvency. Mr. Rocha holds a bachelor’s degree and a MBA in Business Administration, and a master’s degree in business law at Fundação Getulio Vargas (FGV Law-SP).

TEAM

Our team consists of over 30 professionals with diverse backgrounds, who are equipped to tackle the most complex problems with creativity, skill, boldness, humility, and respect for people.

INDUSTRIES

Our team has extensive experience in restructuring companies across a wide range of industries.

NATIONAL COVERAGE

Throughout our history, we have expanded our operations to all regions of Brazil. In 2024 and 2025, we strengthened our presence with active projects in seven states: São Paulo, Rio de Janeiro, Minas Gerais, Mato Grosso, Mato Grosso do Sul, Rio Grande do Sul and Maranhão.

This broad scope reaffirms our commitment to delivering strategic and personalized solutions, carefully aligned with the specific demands of each segment and region.

OFFICE

We are located on Av. Presidente Vargas, the main commercial axis of Ribeirão Preto, in the Trio Building. Our structure occupies two floors, each with specific functions that reflect our commitment to excellence and delivering results for our clients.

"A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well."

Jeff Bezos

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Vision

We want to be recognized as the consulting boutique that revolutionized the way family businesses are managed, restructured, and navigated through crises.

Mission

Our mission is to assist companies and families in overcoming their crisis situations, harnessing the full potential of individuals while preserving value for shareholders, clients, suppliers, and financial agents.

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Values

Combinamos humildade pessoal com uma vontade resiliente de fazer o que precisa ser feito visando à plena recuperação da empresa.

We combine personal humility with a resilient determination to do what needs to be done to achieve full recovery of the company.

We identify the right individuals who will lead the company through the crisis and deserve to remain on the team. Similarly, we recognize the wrong individuals who do not respond positively to the changes imposed by the crisis and should be removed. We understand that tolerating the presence of unfit individuals is unfair, as the right ones will inevitably have to compensate for the low performance of others. In restructuring processes, people are not the most important asset; it is the right people who hold that title.

We do not foster false hopes. Facts hold more relevance than dreams. We cultivate an environment of transparency, where truth can be spoken and heard. We confront the naked truth with an unwavering faith that we will emerge victorious in the end, regardless of the challenges we face.

We strive to select self-disciplined individuals and engage them in a rigorous process of disciplined thinking, which leads to disciplined actions and unity in pursuit of clear and coherent goals.

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